The Journal
The Origin Story: Why Generic Was Never Enough ...
It all started with a rescue dog, a second chance, and a simple frustration: why does "custom" pet gear always look so generic? Discover the story behind basil & friends,...
The Origin Story: Why Generic Was Never Enough ...
It all started with a rescue dog, a second chance, and a simple frustration: why does "custom" pet gear always look so generic? Discover the story behind basil & friends,...
How One DM Built The Spotlight: Service Dog Edi...
"Can I get a lens that says 'MOVE OUT OF THE WAY' for my guide dog?" That single Instagram DM changed our entire product roadmap. Read the behind-the-scenes story of...
How One DM Built The Spotlight: Service Dog Edi...
"Can I get a lens that says 'MOVE OUT OF THE WAY' for my guide dog?" That single Instagram DM changed our entire product roadmap. Read the behind-the-scenes story of...
How to Set Boundaries Elegantly: The Ultimate N...
Navigating public spaces at night with a working dog can be challenging. Discover how to set clear visual boundaries and keep your service dog safe with gear designed by actual...
How to Set Boundaries Elegantly: The Ultimate N...
Navigating public spaces at night with a working dog can be challenging. Discover how to set clear visual boundaries and keep your service dog safe with gear designed by actual...
The Pet Parent Gift Guide: 3 Custom Accessories...
Finding the perfect gift for a pet parent is hard. Skip the generic mugs and discover our curated guide of tasteful, custom pet gifts they'll actually use and obsess over.
The Pet Parent Gift Guide: 3 Custom Accessories...
Finding the perfect gift for a pet parent is hard. Skip the generic mugs and discover our curated guide of tasteful, custom pet gifts they'll actually use and obsess over.
To Our First Friends: Lighting Up 24 Countries ...
In just 2 months, The Spotlight is now glowing in 24 countries. Thank you to our First Friends for lighting up the map, sharing your evening walks, and helping us...
To Our First Friends: Lighting Up 24 Countries ...
In just 2 months, The Spotlight is now glowing in 24 countries. Thank you to our First Friends for lighting up the map, sharing your evening walks, and helping us...