WHY WE BEGAN
Because generic was never enough.
When I started looking for custom pieces for my newly adopted dog, I kept running into the same problem:
The process was often slow, uncertain, and full of back-and-forths.
And too often, “custom” still meant something based on a breed-like stock photo — missing the things that made Basil Basil: his massive ears, his goofy little look, and the exact expression I knew by heart.
5 years passed, still no better solution.
So basil & friends was born.
What we make
Keepsakes for the bond that words can’t quite hold
They are never “just pets.”
They are family, routine, chaos, comfort, and the little lives that make ours more magical.
basil & friends creates tasteful custom pet lifestyle pieces made around your animal — their photo, their name, their little details, and the story only you know.
Your pet is the hero. We're just the frame.
Our Approach
Custom, with less guesswork
We developed thoughtful design tools to turn your pet’s photo into something personal, previewable, and gift-worthy — without relying on stock breed photos or endless back-and-forth.
They make the design process easier, and capture all the little details that make your pet unmistakably yours.
We believe technology should be used to celebrate that bond, never replace it.
OUR VISION
A universe where they never grow old.
Having a pet is a deliberate choice to let another species into your heart, knowing their time is limited.