Privacy policy
Last updated: May 29, 2026
Paws Limited, trading as basil & friends, operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). basil & friends is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Financial information, including credit card, debit card, financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
- Account information, including your username, password, security questions, preferences, and settings.
- Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
- Communications with us, including the information you include in communications with us, for example when sending a customer support inquiry.
- Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
- Custom product information, including pet photos, pet names, design preferences, uploaded images, custom design previews, and other information you provide so we can create and fulfil your custom order.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, communicate with us, place an order, upload custom product information, or otherwise provide us with your personal information.
- Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
- From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and items you are interested in, send notifications to you related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipping, facilitate any returns and exchanges, enable you to post reviews, and create a customized shopping experience for you, such as recommending products related to your purchases.
This may include using your personal information to better tailor and improve the Services.
For custom products, we use the pet photos, pet names, design preferences, uploaded images, and custom design previews you provide to create, produce, quality check, fulfil, and support your order.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails to you.
Security and Fraud Prevention
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services.
If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else.
Communicating with You
We use your personal information to provide you with customer support, respond to your questions or requests, provide effective services to you, and maintain our business relationship with you.
Legal Reasons
We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and enforce or investigate potential violations of our terms or policies.
Customer Photos and Custom Designs
For custom products, you may choose to provide pet photos, pet names, design preferences, uploaded images, and custom design previews.
We use this information to create, produce, quality check, fulfil, and support your custom order.
We will not use your uploaded pet photos, pet names, or custom design previews for public marketing, advertising, social media, or website content without your permission.
If we would like to feature your pet, order, photo, or custom design publicly, we will ask for your permission first.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, production, quality control, and shipping.
- With business and marketing partners to provide marketing services and advertise to you, where permitted by applicable law.
- When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger, acquisition, financing, reorganisation, bankruptcy or sale of assets.
- To comply with any applicable legal obligations, including to respond to subpoenas, search warrants and similar requests, enforce any applicable terms of service or policies, and protect or defend the Services, our rights, and the rights of our users or others.
For custom products, this may include sharing the information required to produce and fulfil your order, such as your custom design details, pet name, uploaded image, order details, and shipping information, with production, fulfilment, quality control, and shipping partners.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.
Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.
In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify.
In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at:
https://privacy.shopify.com/en
Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties.
If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.
Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms.
Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction.
If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age, as those terms are defined in applicable law.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security."
In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, enforce applicable contracts and policies, or support your custom order.
For custom products, we may retain order-related custom product information, such as uploaded pet photos, pet names, design preferences, and custom design previews, for as long as reasonably necessary to produce and support your order, maintain order records, handle customer support, resolve disputes, comply with legal obligations, and improve our Services.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.
Right to Access / Know
You may have a right to request access to personal information that we hold about you.
Right to Delete
You may have a right to request that we delete personal information we maintain about you.
Right to Correct
You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability
You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt Out of Sale or Sharing for Targeted Advertising
Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws.
Where available, you may exercise applicable opt-out rights through the tools provided on the Services or by contacting us at hello@basilfriends.com.
Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we may treat this as a request to opt out for the device and browser that you use to visit the website.
To learn more about Global Privacy Control, you can visit:
https://globalprivacycontrol.org/
Other than the Global Privacy Control, we do not recognise other "Do Not Track" signals that may be sent from your web browser or device.
Managing Communication Preferences
We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you.
If you opt out, we may still send you non-promotional emails, such as emails about your account, your order, customer support, policy updates, or other service-related communications.
Additional Rights for UK or European Economic Area Residents
If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:
Objection to Processing and Restriction of Processing
You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent
Where we rely on consent to process your personal information, you have the right to withdraw this consent.
If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below.
To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit:
https://privacy.shopify.com/en
We will not discriminate against you for exercising any of these rights.
We may need to verify your identity before we can process your requests, as permitted or required under applicable law.
In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we may require that the agent provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us.
We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below.
Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
For the European Economic Area, you can find a list of the responsible data protection supervisory authorities here:
https://edpb.europa.eu/about-edpb/about-edpb/members_en
International Transfers
Please note that we may transfer, store, and process your personal information outside the country or region where you live.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the United Kingdom, as relevant, unless the data transfer is to a country or region that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us by email at:
For the purpose of applicable data protection laws, Paws Limited, trading as basil & friends, is the data controller of your personal information.