Press
Press
The Spotlight — a collar projector that casts your dog's portrait and a custom message onto the pavement at night.
As Seen In
- NEXT — "Featured in a roundup of standout pet-tech products" Read more →
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TV TOKYO — 3 Day Filming of our founder Cinry's
entrepreneurial journey
By the Numbers
- Shipped to 26+ countries in 3 months
- $0 ad spend, 100% organic growth
- Notable organic celebrity customers include the President of an popular NBA team
The Story
basil & friends was founded by Cinry Lei, in honor of her rescue pup, Basil. What started as a way to keep Basil close during night walks became a global product — helping pet parents everywhere carry their companions with them, always.
The Spotlight is a custom collar projector that turns any nighttime dog walk into a glowing, walk-by moment of connection — illuminating your pet's portrait on the pavement for strangers, friends, and neighbors to see. Starting at $69.90.
Giving Back
10% of net sales from our Service Dog Edition go to guide dog schools. As the mom of a rescue pup, we also donate 10% of net sales to rescue centers worldwide.
Media Kit
High-resolution product photos, brand assets, and company facts — available for editorial use.
Media Contact
For interviews, product samples, or press inquiries:
Cinry Lei, Founder
Email: cinry@basilfriends.com
Instagram: @cinryy